In 2024, a single chocolate bar from a small Dubai confectioner went viral on TikTok — a thick milk chocolate shell wrapped around a filling of pistachio cream and crisp, shredded kataifi pastry. The "Dubai chocolate" craze that followed has, in the two years since, touched nearly every category imaginable: candy, perfume, hand wash, press-on nails, hair dye. On Cinco de Mayo 2026, it arrived in the spirits aisle — and Casa Maestri got there first.

Dubai Chocolate Pistachio Cream is, by the company's own account, the first scaled tequila producer to bring the Dubai chocolate trend into alcohol — a tequila-based cream liqueur blending premium tequila with velvety pistachio cream and rich chocolate, creating what Casa Maestri describes as a smooth, sophisticated spirit that bridges dessert and tequila in a way the category has never seen before. CEO Celia Maestri framed the release in terms of where the spirits industry is heading: "Consumers are no longer just buying alcohol — they are buying experiences, flavors, and stories. With Dubai Chocolate Pistachio Cream, we are delivering all three in one bottle."

This is not a subtle tequila. It is a dessert in a bottle — built specifically for the customer who has tasted the viral chocolate bar, or seen it everywhere online, and wants the experience translated into something pourable.

Origins & Craftsmanship

Casa Maestri operates under NOM 1438 in Tequila, Jalisco, Mexico — a family-owned distillery founded by Michael and Celia Maestri in 2008 that has grown into one of the world's leading private-label tequila producers, responsible for more than 300 private-label brands distributed in over 90 countries, including high-profile names like Michael Jordan's Cincoro Tequila and 21Seeds. That scale and production infrastructure gave Casa Maestri the ability to move quickly on a flavor trend that most spirits producers were still watching from the sidelines.

Dubai Chocolate Pistachio Cream blends Casa Maestri's premium tequila base with a cream liqueur formulation built around velvety pistachio cream and rich chocolate — designed specifically to replicate the flavor signature of the viral Dubai chocolate bar (milk chocolate, pistachio, a toasted, slightly nutty richness) in a tequila cream format. Jose Coira, VP of Global Business Development, framed the release as more than a single flavor launch: "This is a category expansion. We are giving retailers something new that consumers are already searching for." Bottled at 15% ABV in a 750ml format, the product launched in May 2026 with rollout targeting key US, European, and travel retail markets.

Tasting Profile

Nose Rich milk chocolate leads, with the distinctive toasted, nutty aroma of pistachio cream layered underneath — sweet and immediately recognizable to anyone familiar with the viral Dubai chocolate bar that inspired this release.

Palate Velvety and smooth — the cream liqueur format delivers a decadent, dessert-like richness, with pistachio's nutty sweetness and chocolate's depth taking the lead. The tequila base contributes a subtle agave warmth underneath, described by the brand as "the vegetal bite of tequila" meeting the indulgence of pistachio and chocolate — present but not assertive, positioned to complement rather than compete with the dessert flavors.

Finish Smooth and lingering, with chocolate and pistachio carrying through to the close, and a gentle warmth from the tequila base as the final note.

Quick Overview

Category	Details
Style	Tequila-Based Cream Liqueur
ABV	15%
Producer	Casa Maestri — NOM 1438, Tequila, Jalisco, Mexico
Founded	2008, by Michael and Celia Maestri
Launch	Cinco de Mayo, May 5, 2026
Inspiration	Viral "Dubai chocolate" pistachio bar trend (TikTok, 2024)
Flavor Profile	Premium tequila, pistachio cream, rich chocolate
Category Position	First scaled tequila producer to bring Dubai chocolate trend to alcohol
Producer Scale	300+ private-label brands across 90+ countries (incl. Cincoro, 21Seeds)
Style / Identity	Decadent, dessert-forward cream liqueur — bridges tequila and confectionery
Aromas & Flavors	Milk chocolate, pistachio cream, toasted nuttiness, agave warmth
Best Served	Chilled, neat, over ice, or as a dessert cocktail base
Bottle Size	750ml

Serving & Occasion

Serve well-chilled, neat or over ice, as an after-dinner pour in place of a traditional dessert liqueur. Works equally well as a novelty conversation piece for anyone who has encountered the Dubai chocolate trend online — pour alongside the actual viral chocolate bar (if available) for a direct side-by-side comparison, or use as a base for dessert-style cocktails such as a pistachio espresso martini riff.

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